Grit-born design tested by adversity, driven to help you write your underdog tale.

Your Story Begins Now

Ai-daptable

As we exited from the lockdown, uncertainty stalled marketing budgets—even as client expectations remained high. Working within the same budget as the year before, we shifted to a more cost-effective approach instead of outsourcing additional talent. By leveraging AI, we dramatically increased production speed, freeing up time to explore, refine, and elevate ideas into fully immersive concepts. This case study takes an in-depth look at how AI helped transform the 2024 College Football Playoff Game at the Rose Bowl from an initial idea into a national campaign.

SEE HOW IT CAME TOGETHER

With the power of AI co-pilots fueled by a decade of advertising experience, blanco can take your business far without paying premiums other creative agencies charge. By leveraging AI, blanco can explore original ideas quickly, produce high quality results, and automate redundancy so you can focus on what matters most—your audience.

Portfolio Highlights

  • Sportswear Brand Identity

    A bold identity built for athletes who rise under pressure.

    Are you a 5-star recruit?

  • Sister Campus Environmental Design

    A dynamic identity giving PCC’s Northwest campus its own voice while staying true to the brand.

    Explore the Campus

  • Enrollment Advertising Campaign

    From buses and billboards to targeted digital ads, this campaign pushed PCC’s voice far beyond its campus—and beyond LA County.

    Dream. Come. Do.

  • The Rose That Grew From Concrete

    A bold visual identity that blends street-level grit with timeless optimism & philanthropy.

    Making A Difference

  • The Return of the Rose Bowl

    A bold return to Pasadena—where tradition met modern design for the 108th Rose Bowl Game after a year away from home.

    Learn More

  • New Traditions

    When the Rose Bowl left Pasadena for the first time, Arlington, Texas became home to college football’s most storied game during an unprecedented season.

    Learn More

  • A New Era in Tradition

    Description goes here
    Learn More

The Resume

    • 10+ years of creative & advertising agency experience

    • Advertising, marketing, & campaign

    • Branding, identity development, & storytelling

    • Consumer satisfaction, conversion, & retention

    • Leadership & operations optimization

    • Multi-disciplinary creative with emphasis on design & advertising

    • Account & production management

    • 108th Rose Parade campaign development

    • 3x College Football Playoff at the Rose Bowl Game campaign development

    • 3x Rose Bowl Game campaign development

    • Pasadena City College Northwest branding, identity, & environmental design

    • 2x USC Football season ticket designer

    • Over 100+ google & social media campaigns

    • Accounted for $10.2m in sales within a $32m Nike Factory Store as the Women’s & Kid’s Footwear Coach (leadership)

    • Branding & Identity—your brand is priceless, invest in it. Blanco offers tailored packages to fit your needs & budget

    • Campaign Development—concept to launch, blanco is there at every step

    • Experiential Design—from environmental to UX, our goal is crafting a great experience for your audience

    • Marketing & Communications—digital & print, & everything in between

    • Brand Heritage—mission narrative, history storytelling, & ethos development

    • AI Implementation—with zero overhead cost, AI adoption is affordable for small businesses

    • Deep Toolset—don’t see a service you need? Blanco has a deep portfolio of clients and projects we can send you